Digital TV News: Gaurav Agarwal
Nielsen to enhance TV measurement with individual commercial metrics
Nov 22, 2021 – Nielsen (NYSE: NLSN) has announced that it will enhance its U.S. television measurement offering by tracking viewing in a more precise manner, allowing for a future where audience estimates are based on individual ads rather than commercial minutes.
News categories:
Nielsen, Extreme Reach, Kim Gilberti, Gaurav Agarwal, Advertising, Big Data, Digital TV, USA
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