Digital TV News: Gavin Mann
55% drop in consumers who prefer to watch TV shows on TV sets
Apr 24, 2017 – Signaling an accelerating shift in the digital video market consumer behavior, the percentage of consumers who prefer watching TV shows on television sets plummeted by 55% over the past year, from 52% to 23%, according to Accenture (NYSE: ACN).
News categories:
Accenture, Gavin Mann, Digital TV, Market Research, Smart TV, Worldwide
The world’s love affair with the TV may be coming to an end
Apr 13, 2015 – The television’s popularity as the go-to entertainment device may be ending, according to Accenture (NYSE: ACN). In their survey, television saw uniform, double-digit usage declines among viewers of nearly all ages.
News categories:
Accenture, Gavin Mann, Digital TV, Market Research, Worldwide
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