Digital TV News: Geoff Calabrese
Discovery and OMG plan audience measurement trials
Feb 23, 2022 – Discovery and OMG have announced a data trial pilot, aiming to validate that burgeoning measurement services provide stable and accurate audience estimates. Comscore and VideoAmp will serve as the video measurement services for the initial set of advertisers.
News categories:
Discovery, Inc., Omnicom Media Group, Comscore, VideoAmp, Jon Steinlauf, Geoff Calabrese, Carol Hinnant, Michael Parkes, Advertising, Big Data, Digital TV, USA
Latest News
- Tech giants dominate U.S. streaming platform market
- Warner Bros. Discovery adds 7.2 million DTC subscribers in 3Q 2024
- Sports fans driving global growth in streaming services
- TiVo OS footprint approaching one million activated Smart TVs
- Amino updates Android STB portfolio with Amigo 7Y launch
- VIZIO reports Q3 2024 financial results
- ORF and ORS extend contract with SES at 19.2° East
- Victory+ to monetize over 60 new FAST channels with Amagi
- IGADO launches streaming service for Ethiopia with MwareTV
- Comcast Technology Solutions debuts new Cloud TV platform
- LG U+ selects Net Insight for nationwide IP media network
- Two amendments to ATSC standards published
- Warner Bros. Discovery and SES renew satellite deal
- Strong trading for Aferian in second half
- 84% of UK viewers scroll aimlessly as streaming services multiply
- El Reino Infantil chooses Amagi to broaden content reach
- Fubo closed Q3 2024 with 1.613m subscribers in North America
- Talkie Fiber launches ad-supported streaming with FAST Channels TV
- Altice USA residential video RGUs down 77,000 in 3Q 2024
- Xumo teams up with Target to offer Hisense Xumo TVs