Digital TV News: Germaine Ng Ferguson

StarHub and Nielsen combine TV audience and consumer data
May 19, 2017 – StarHub and Nielsen have partnered to offer TV advertisers enhanced profiling options by fusing StarHub's TV audience measurement data with consumption statistics from Nielsen Consumer and Media View in Singapore.
News categories: StarHub, Nielsen, Germaine Ng Ferguson, Annette Kunst, Advertising, Big Data, Cable TV, Digital TV, Singapore