Digital TV News: Hannah Avery
U.S. video streaming hits ceiling in Q3 2024
Oct 31, 2024 – Kantar's has released 3Q 2024 data on the U.S. streaming market. Video streaming now reaches 96% of, or 125 million, households, with certain streamers pulling ahead. The decline of SVOD has accelerated.
News categories:
Kantar, Hannah Avery, Digital TV, Market Research, Streaming, USA
US streaming services must focus on value to retain subscribers
Jan 25, 2024 – Kantar has released figures showing that 95% of American households now have at least one streaming subscription, indicating near total market saturation in the country.
News categories:
Kantar, Hannah Avery, Digital TV, Market Research, Streaming, USA
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