Digital TV News: Hector Pita
Acxiom and Totalplay to provide addressable audiences in Mexico
Jul 27, 2021 – Acxiom has announced a partnership with Totalplay in Mexico. The partnership combines Totalplay’s addressable demand-side platform (DSP) with Acxiom’s ethically sourced, privacy-compliant audience data segments.
News categories:
Acxiom, Totalplay, Ben Peck, Hector Pita, Esteban Renaud, Advertising, Big Data, Cable TV, Digital TV, Mexico
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