Digital TV News: Instacart
Roku and Instacart pair TV streaming data and online grocery delivery
Apr 26, 2023 – Roku (Nasdaq:ROKU) and Instacart have combined viewing data from Roku with insights from Instacart to measure whether streamers purchase products on Instacart after seeing an ad on the Roku platform.
News categories:
Roku, Instacart, Alison Levin, Ali Miller, Advertising, Big Data, Digital TV, USA
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