Digital TV News: Jayesh Rajdev
ITV AdLabs launches context-driven ad targeting tool
Nov 10, 2022 – ITV has launched a tool for advertisers - Automated Contextual Targeting (ACT) - providing insights into moods, objects and moments in programmes that can then be used to fine-tune ad campaigns.
News categories:
ITV, Jayesh Rajdev, Pete Markey, Advertising, Big Data, Digital TV, Streaming, UK
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