Digital TV News: Jen Soch
73% of US advertisers now using addressable TV advertising
Aug 1, 2023 – Go Addressable and Advertiser Perceptions have released research showing that in the U.S. 73% of marketers are using addressable TV, compared to 63% when the study was conducted one year ago.
News categories:
Go Addressable, Advertiser Perceptions, Dan Rosenfeld, Jen Soch, Advertising, Digital TV, Market Research, USA
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