Digital TV News: Josh Chasin
Inscape extends OTA viewership data to include local TV
Jan 8, 2024 – Inscape is expanding coverage of local stations by tapping into tuners built into Smart TVs in every local US TV market to provide over-the-air viewership data as for national stations.
News categories:
Inscape, Comscore, Charbel Makhoul, David Algranati, Josh Chasin, Advertising, Big Data, Digital TV, Smart TV, Terrestrial, USA
TVision and Gemius bring cross-platform measurement to the ad industry
Oct 4, 2021 – TVision and Gemius have partnered to provide measurement of video ads across TV, mobile and digital, enabling the alignment of campaigns across all these platforms to avoid wearout and frequency overload.
News categories:
TVision, Gemius, Yan Liu, Marta Sulkiewicz, Josh Chasin, Advertising, Digital TV, USA
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