Digital TV News: Joshua Summers
Nielsen powers audience based buying marketplace with API platform
Apr 9, 2018 – Nielsen (NYSE: NLSN) has launched its Enterprise Audience API. Through the API, clients have the ability to transact on advertiser-defined audiences including but not limited to those based on credit card spending habits, in-store FMCG purchases and extended psychographic profiles.
News categories:
Nielsen, Kelly Abcarian, Dave Morgan, Joshua Summers, Advertising, Big Data, Digital TV, USA
Nielsen and clypd collaborate on linear TV ad targeting
Sep 21, 2017 – Nielsen (NYSE: NLSN) has announced that it will collaborate with clypd on a syndicated service that will offer the advertising ecosystem fully integrated, linear TV targeting based on demographics beyond age and gender.
News categories:
Nielsen, clypd, Kelly Abcarian, Joshua Summers, Advertising, Big Data, USA
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