Digital TV News: Julian Mintz
Roku and Best Buy announce advertising and retail relationship
Mar 10, 2023 – Best Buy (NYSE:BBY) is partnering with Roku (Nasdaq:ROKU) to provide its first-party data for targeting and measurement. Best Buy will also give shoppers exclusive access to Roku-branded TVs.
News categories:
Roku, Best Buy, Julian Mintz, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA
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