Digital TV News: Kara Manatt
Roku video ads more effective than linear TV ads
Apr 25, 2018 – Video ads on the Roku OTT platform are 67 percent more effective per exposure at driving purchase intent than ads on broadcast and cable television, according to a study conducted by MAGNA, IPG Media Lab and Roku (Nasdaq:ROKU).
News categories:
Roku, MAGNA, IPG Media Lab, Scott Rosenberg, Kara Manatt, Advertising, Digital TV, Market Research, OTT, USA
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