Digital TV News: Ken Weiner
IAB Tech Lab launches competition to standardize CTV ad formats
Oct 22, 2024 – IAB Tech Lab has launched an 'Ad Format Idol' initiative, inviting stakeholders to submit their most successful Connected TV (CTV) formats to help drive standardization.
News categories:
IAB Tech Lab, Anthony Katsur, Cintia Gabilan, Ken Weiner, Advertising, Digital TV, Streaming, USA, UX, Worldwide
GumGum and Invincible Entertainment announce CTV ad partnership
May 25, 2022 – GumGum has announced a partnership with Invincible Entertainment aimed at delivering ad experiences in the CTV space. The partnership will combine GumGum's In-Video product with Invincible's catalog of CTV inventory.
News categories:
GumGum, Invincible Entertainment, Ken Weiner, Thomas Ashley, Advertising, Digital TV, Streaming, Worldwide
Latest News
- Alaska's GCI launches Xumo Stream Box
- LFP Media chooses Bitmovin Player for D2C mobile apps
- Warner Bros. Discovery restructures into two divisions
- Roku and FreeWheel expand programmatic partnership
- Titan OS selects ThinkAdvertising to enrich Titan Audience Segments
- IAB Tech Lab releases programmatic CTV genre guidance for comment
- XL Axiata and Smartfren Telecom to merge in Indonesia
- 8K Association announces specs and certification program for 8K projectors
- Gracenote launches new API for live sports metadata
- Amagi to power ABC's FAST channels showcasing Australian content
- Red Bee Media & Fabric x Xytech partner on metadata and imagery
- K+ adopts Broadpeak ad insertion for AVOD monetization
- Endeavor Streaming expands partnership with Sky New Zealand
- SEI Robotics and HD PLUS launch Android TV IPTV stick
- Time watching TV in the U.S. reached nine-month high in November
- Ad Alliance all set for programmatic linear TV
- Residential pay TV subscribers up 1.5% YoY in Portugal in 3Q 2024
- Inside Investigations channel launched with FAST Channels TV
- LG Ad Solutions renews global partnership with Magnite
- ACCESS Europe and JioGames collaborate on in-vehicle gaming