Digital TV News: Ken Weiner
IAB Tech Lab launches competition to standardize CTV ad formats
Oct 22, 2024 – IAB Tech Lab has launched an 'Ad Format Idol' initiative, inviting stakeholders to submit their most successful Connected TV (CTV) formats to help drive standardization.
News categories:
IAB Tech Lab, Anthony Katsur, Cintia Gabilan, Ken Weiner, Advertising, Digital TV, Streaming, USA, UX, Worldwide
GumGum and Invincible Entertainment announce CTV ad partnership
May 25, 2022 – GumGum has announced a partnership with Invincible Entertainment aimed at delivering ad experiences in the CTV space. The partnership will combine GumGum's In-Video product with Invincible's catalog of CTV inventory.
News categories:
GumGum, Invincible Entertainment, Ken Weiner, Thomas Ashley, Advertising, Digital TV, Streaming, Worldwide
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