Digital TV News: Kevin Dean
Tru Optik releases measurement and validation service for targeted OTT advertising
Jun 18, 2018 – Tru Optik has announced the release of its Cross-Screen Audience Validation (CAV) service which provides de-duplicated household-level reach and frequency, device authentication, and advanced audience validation for OTT and CTV campaigns.
News categories:
Tru Optik, Andre Swanston, David Wiesenfeld, Kevin Dean, Advertising, Big Data, Digital TV, USA
Tru Optik and Experian introduce OTT-TV measurement solution
Mar 28, 2016 – Tru Optik has partnered with Experian Marketing Services to offer a service providing real-time census-level viewer data for over-the-top (OTT) TV programs and ad exposure across all screens.
News categories:
Tru Optik, Experian, Andre Swanston, David Wiesenfeld, Kevin Dean, Advertising, Digital TV, Streaming, USA
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