Digital TV News: Kirk McDonald
8-10% of streaming ad impressions play when the TV is shut off
Jun 13, 2022 – GroupM has partnered with media companies in the advertising industry to create new standards in streaming viewability and CTV measurement. The initiative follows a study with iSpot that quantifies inflated CTV ad delivery counts and reveals that, on average, 8-10% of streaming impressions play when the TV is shut off.
News categories:
GroupM, iSpot.tv, Kirk McDonald, Sean Muller, Advertising, Digital TV, Market Research, Streaming, USA
AT&T folds Xandr into WarnerMedia
Apr 30, 2020 – AT&T has announced that WarnerMedia and Xandr are combining to create a unified advertising proposition. Xandr will continue to offer advanced media and technology solutions, including addressable video.
News categories:
WarnerMedia, Xandr, Gerhard Zeiler, Kirk McDonald, Advertising, Digital TV, USA
Latest News
- Alaska's GCI launches Xumo Stream Box
- LFP Media chooses Bitmovin Player for D2C mobile apps
- Warner Bros. Discovery restructures into two divisions
- Roku and FreeWheel expand programmatic partnership
- Titan OS selects ThinkAdvertising to enrich Titan Audience Segments
- IAB Tech Lab releases programmatic CTV genre guidance for comment
- XL Axiata and Smartfren Telecom to merge in Indonesia
- 8K Association announces specs and certification program for 8K projectors
- Gracenote launches new API for live sports metadata
- Amagi to power ABC's FAST channels showcasing Australian content
- Red Bee Media & Fabric x Xytech partner on metadata and imagery
- K+ adopts Broadpeak ad insertion for AVOD monetization
- Endeavor Streaming expands partnership with Sky New Zealand
- SEI Robotics and HD PLUS launch Android TV IPTV stick
- Time watching TV in the U.S. reached nine-month high in November
- Ad Alliance all set for programmatic linear TV
- Residential pay TV subscribers up 1.5% YoY in Portugal in 3Q 2024
- Inside Investigations channel launched with FAST Channels TV
- LG Ad Solutions renews global partnership with Magnite
- ACCESS Europe and JioGames collaborate on in-vehicle gaming