Digital TV News: Kirk Parsons

Higher satisfaction with alternative video services motivates cord cutting
Sep 29, 2016 – Overall satisfaction with alternative video services such as streaming and transactional-based OTT offerings is considerably higher than it is with traditional pay television service, spurring an increase in cord-cutting, according to J.D. Power.
News categories: J.D. Power, Kirk Parsons, Cable TV, Digital TV, IPTV, Market Research, OTT, Satellite, USA

Streaming video customer satisfaction highest when paired with pay TV
Aug 25, 2016 – Overall satisfaction with paid streaming video service is highest among cord stackers—customers who subscribe to a traditional cable/satellite service in addition to streaming video service—according to the J.D. Power 2016 Streaming Video Satisfaction Study.
News categories: J.D. Power, Kirk Parsons, Digital TV, Market Research, OTT, USA