Digital TV News: Louis Jones
IAB Tech Lab proposes Data Transparency Framework for digital advertising
May 23, 2018 – The IAB Technology Lab has announced the release of Data Transparency Framework 1.0 for public comment—guidance that outlines sourcing disclosures for those collecting data used to target, personalize, and measure digital advertising.
News categories:
IAB Tech Lab, Dennis Buchheim, David Justus, Louis Jones, Alysia Borsa, Advertising, Big Data, USA, Worldwide
IAB & 4A’s release Ts&Cs addendum for long-form video
Jan 4, 2018 – The Interactive Advertising Bureau (IAB) and 4A’s (American Association of Advertising Agencies) have released a set of terms and conditions for long-form video, a key addendum to the standard Ts and Cs, last updated in 2009.
News categories:
Interactive Advertising Bureau, American Association of Advertising Agencies, Randall Rothenberg, Marla Kaplowitz, Advertising, USA
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