Digital TV News: Maria Fernanda Paba
Origin selects Kantar for UK media measurement
Sep 21, 2021 – In the UK, Kantar has been selected by Origin, the joint industry initiative led by ISBA (the UK advertiser trade body), as the preferred supplier of a single-source panel to develop a cross-media measurement system.
News categories:
Kantar, Origin, Manish Bhatia, Joe Lewis, Maria Fernanda Paba, Advertising, Digital TV, UK
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