Digital TV News: Mary Barnas
Videa launches forecasted ratings tool
Jul 24, 2019 – Videa has launched a forecasted ratings tool that brings faster, more efficient and statistically accurate forecasts to its end-to-end solution. The technology picks up viewership patterns and infer future ratings from the patterns.
News categories:
Videa, Shereta Williams, Mary Barnas, Alan Wolk, Advertising, Big Data, Digital TV, USA
Videa research connects adaptability to staying relevant in TV
Apr 2, 2019 – Videa has released the results of a survey yielding insightful perspectives from more than two hundred marketing and advertising professionals with six or more years of experience in the TV advertising and buying industry.
News categories:
Videa, Mary Barnas, Advertising, Digital TV, Market Research, USA
Videa platform integrates Comscore TV Data
Jan 23, 2019 – Videa has announced that it will use Comscore TV data within its automation platform. The addition of Comscore TV data grants media buyers and sellers access to Comscore campaign measurement insights within the Videa platform.
News categories:
Videa, Comscore, Mary Barnas, Steve Walsh, Advertising, Big Data, Digital TV, USA
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