Digital TV News: Matt Colebourne
Channel 4 launches world's first audio personalised TV ads
Apr 25, 2017 – Channel 4 has announced an interactive VoD format that enables advertisers to incorporate the individual names of viewers into the audio of their adverts using data from Channel 4’s registered viewer database.
News categories:
Channel 4, David Amodio, Advertising, Big Data, Digital TV, Streaming, UK
4Sales release world's first 360° TV VoD ads
Mar 15, 2017 – 4Sales has announced the first ever 360° interactive VoD ad format that will allow All 4 viewers to immerse themselves in advertisers’ creative. Ad 360 is developed by video technology partners Innovid.
News categories:
Channel 4, Innovid, Honda Motor Europe, South African Tourism, David Amodio, Matt Colebourne, Jennifer Shuker, Tolene van der Merwe, Digital TV, Metaverse, South Africa, UK
Latest News
- STARZ domestic OTT subscribers up 700,000 in 1Q 2023
- New DIRECTV STREAM customers get priority access to Telly waiting list
- Insys Video Technologies simplifies video streaming with Bitmovin
- BeIN Media and Google Cloud announce media and broadcast collaboration
- Activated STBs grow to 3,166,461 for South Africa's Openview
- Singtel TV subscribers down 6,000 in 1Q 2023
- Orby Elevate selects EUTELSAT for DTH TV distribution in the US
- U.S. SVOD revenues to grow at a 6.3% CAGR over 2022-2027
- Netgem releases trading update
- IPTV to partially offset revenue losses in cable and DTH in Korea
- Player.pl available on Xbox consoles, powered by Redge Media
- CHiQ launches latest Google TV series in Europe
- Imagination launches GPU for smart home platforms
- BMW 5 Series to include TiVo video media platform
- Chopin launches streaming service in Poland with Nagra
- Airtel Digital TV subscribers down 39,000 in 1Q 2023
- HBO Max becomes Max
- Tele Columbus selects NAGRA as solution provider for PŸUR TV
- Astro adds WeTV to its Ultra Box
- Comcast introduces NOW TV in the U.S.