Digital TV News: Michael Piner
Disney strikes streaming measurement deal with EDO
Jan 25, 2023 – Disney Advertising and EDO have entered into an agreement to apply EDO's engagement metrics to Disney’s streaming footprint, starting with Hulu. As a result, advertisers will get greater insight into how Disney's content is performing.
News categories:
EDO, Disney Advertising, Edward Norton, Danielle Brown, Michael Piner, Advertising, Big Data, Digital TV, Streaming, USA
Roku introduces analytics and planning tools for OTT advertisers
May 22, 2019 – Roku (NASDAQ: ROKU) has announced Activation Insights, a tool to target audiences that have shifted to OTT. The capability combines a review of a brand’s linear TV campaign performance with an analysis of the potential OTT audience missed and the optimal budget spend on the Roku platform.
News categories:
Roku, Scott Rosenberg, Michael Piner, Advertising, Big Data, Digital TV, Streaming, USA
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