Digital TV News: Mike Perlman
TVision measures viewer engagement across CTV and linear
Jun 24, 2021 – TVision has introduced a CTV Planning tool that allows marketers to evaluate viewer engagement across both linear TV and CTV - including CTV walled gardens - reporting how people really watch TV.
News categories:
TVision, Yan Liu, Mike Perlman, Advertising, Big Data, Digital TV, USA
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