Digital TV News: Paul Ballew
Nielsen expands OOH panel coverage to 100% of U.S. TV households
Feb 1, 2024 – Nielsen has announced that it will expand coverage of its National TV out-of-home (OOH) panel in 2024 in order to fully represent all U.S. TV households.
News categories:
Nielsen, Deirdre Thomas, Paul Ballew, Advertising, Big Data, Digital TV, USA
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