Digital TV News: Prasun Basu
BARC India partners with Nielsen for video measurement
Jul 4, 2017 – After announcing that its video measurement products will be made available under the EKAM brand, BARC India has appointed Nielsen India as its primary digital measurement partner. Nielsen will fuse its global experience with adaptations to meet the unique needs of the Indian market.
News categories:
BARC India, Nielsen, Partho Dasgupta, Steve Hasker, Prasun Basu, Advertising, Big Data, Digital TV, India
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