Digital TV News: RSMB
UK broadcasters launch ad campaign measurement tool
Jun 9, 2021 – Sky, ITV and Channel 4 are working together to launch CFlight, an advertising metric that captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in the UK.
News categories:
Sky Media, ITV, Channel 4, NBCUniversal, Tim Pearson, Kelly Williams, Veriça Djurdjevic, Kelly Abcarian, Advertising, Digital TV, UK
Barb awards research contracts for UK TV measurement
Jun 8, 2021 – Barb has awarded long-term research contracts that are fundamental to the delivery of the UK’s television audience measurement reporting system. The new contracts start in January 2024.
News categories:
Barb, Kantar, RSMB, Justin Sampson, Advertising, Big Data, Digital TV, UK
BARB launches BVOD ad planner for the UK
Jun 16, 2020 – BARB has launched a beta BVOD planner to help agencies and advertisers plan advertising campaigns across BARB-reported commercial broadcasters’ linear channels and VOD platforms in the UK.
News categories:
BARB, Justin Sampson, Advertising, Digital TV, Streaming, UK
BARB launches integration with IPA TouchPoints
Mar 10, 2020 – BARB has launched an integration with IPA TouchPoints. This means that all of BARB’s daily audience data can now be analysed by IPA TouchPoints classifications, helping users to understand more about viewers through a wider range of behavioural definitions.
News categories:
BARB, IPA, Justin Sampson, Belinda Beeftink, Advertising, Big Data, UK
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