Digital TV News: Rick Welday
Nielsen integrates data from DIRECTV and DISH STBs, VIZIO Smart TVs
Nov 10, 2020 – Nielsen (NYSE: NLSN) has announced that it is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs and set top boxes to help scale addressable TV.
News categories:
Nielsen, Scott Brown, Rick Welday, Kemal Bokhari, Adam Gaynor, Advertising, Big Data, Digital TV, Satellite, Set Top Box, Smart TV, USA
Xandr addressable TV gains new reach and frequency capabilities
May 14, 2019 – Xandr, AT&T's advertising and analytics company, has enhanced its addressable TV solutions to include new reach and frequency capabilities, expanded cross-screen addressability, and enabled broader access to video on-demand inventory.
News categories:
Xandr, Rick Welday, Advertising, Big Data, Digital TV, Set Top Box, USA
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