Digital TV News: Rick Welday
Xandr addressable TV gains new reach and frequency capabilities
May 14, 2019 – Xandr, AT&T's advertising and analytics company, has enhanced its addressable TV solutions to include new reach and frequency capabilities, expanded cross-screen addressability, and enabled broader access to video on-demand inventory.
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Xandr, Rick Welday, Advertising, Big Data, Digital TV, Set Top Box, USA
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