Digital TV News: Roberto Ruiz
Nielsen solution measures content viewing across all device types
May 3, 2023 – Nielsen has introduced Nielsen ONE Content Alpha, delivering measurement of content viewing across all device types. Nielsen ONE Content uses Gracenote ID for entertainment content identification.
News categories:
Nielsen, Deirdre Thomas, Jon Turner, Roberto Ruiz, Advertising, Big Data, Digital TV, USA
Comscore audience measurement selected by Univision for three markets
Nov 5, 2021 – Comscore (Nasdaq: SCOR) and Univision have announced that Univision will be using Comscore's next generation audience measurement service as its local audience currency in its Orlando and Tampa, FL markets and in Washington, D.C.
News categories:
Comscore, Univision, Carol Hinnant, Roberto Ruiz, Advertising, Big Data, Digital TV, USA
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