Digital TV News: Rufus Radcliffe
ITV to introduce ITVX streaming service later this year
Mar 3, 2022 – ITV has announced the launch of ITVX - the UK’s first integrated AVOD/SVOD platform. In a change to its traditional approach, ITV will adopt a digital first windowing strategy - premiering content on ITVX and then later on ITV linear channels.
News categories:
ITV, Carolyn McCall, Kevin Lygo, Rufus Radcliffe, Digital TV, Streaming, UK
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