Digital TV News: Ryan Reed
Tru Optik and Lotame partner on connected TV audience targeting
Jul 18, 2017 – Tru Optik has announced a global partnership with Lotame. Through the partnership, advertisers and publishers can access Lotame’s global, first-party data and audience segments through Tru Optik’s OTT Marketing Cloud.
News categories:
Lotame, Tru Optik, Ryan Reed, Andre Swanston, Advertising, Big Data, Digital TV, Streaming, Worldwide
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