Digital TV News: Ryan Reed

Tru Optik and Lotame partner on connected TV audience targeting
Jul 18, 2017 – Tru Optik has announced a global partnership with Lotame. Through the partnership, advertisers and publishers can access Lotame’s global, first-party data and audience segments through Tru Optik’s OTT Marketing Cloud.
News categories: Lotame, Tru Optik, Ryan Reed, Andre Swanston, Advertising, Big Data, Digital TV, OTT, Worldwide