Digital TV News: Steve Bagdasarian

Comscore expands local currency deal with Coastal Television
Jan 14, 2025 – Comscore (NASDAQ: SCOR) has expanded its agreement with Coastal Television to include Comscore's Advanced Audience data which allows marketers to target audiences based on behaviour.
News categories: Comscore, Coastal Television, Steve Bagdasarian, Bill Fielder, Advertising, Big Data, Broadcast, Digital TV, USA

Comscore expands local currency partnership with Gray Media
Dec 20, 2024 – Comscore (NASDAQ: SCOR) will continue as a local measurement currency provider for Gray Media and provide additional advanced demographics as well as more precise audience insights across screens.
News categories: Comscore, Gray Media, Steve Bagdasarian, Matt Jaquint, Advertising, Big Data, Digital TV, USA

Comscore extends YouTube audience measurement to all digital devices
Jul 30, 2024 – Comscore (NASDAQ: SCOR) has launched measurement of YouTube audiences across all digital devices in the U.S., delivering a holistic view of YouTube traffic across desktop, mobile and connected TV.
News categories: Comscore, Steve Bagdasarian, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

Comscore adds Local TV to campaign ratings platform
Feb 22, 2024 – Comscore (NASDAQ: SCOR) has unveiled an update to its Comscore Campaign Ratings (CCR). CCR will, for the first time, integrate national and local linear TV, digital, streaming, and social channels.
News categories: Comscore, The Trade Desk, Steve Bagdasarian, Ben Sylvan, Advertising, Big Data, Digital TV, USA