Digital TV News: Steve Silvestri
Xandr launches Monetize TV audience-based ad sales platform
Aug 4, 2021 – Xandr has launched Monetize TV. Monetize TV's self-serve technology provides TV sellers with comprehensive monetization tools, demand enablement and, in the future, converged video solutions.
News categories:
Xandr, Mark Mitchell, Steve Silvestri, Larry Hunt, Advertising, Big Data, Digital TV, USA
More than 11 million addressable TVs for VIZIO in the U.S.
Jun 9, 2021 – VIZIO (NYSE: VZIO) now has more than 11.2 million addressable TVs in the U.S. capable of frame-accurate dynamic ad insertion, representing a significant milestone for the addressable advertising consortium, Project OAR.
News categories:
VIZIO, Adam Gaynor, Kristine Bayles, Darren Sherriff, JP Colaco, Steve Silvestri, Advertising, Digital TV, Smart TV, Streaming, USA
Latest News
- Vewd enables video calling and targeted advertising on the TV
- Rakuten and Telefónica launch event booking app on Movistar+ TV
- C&W Panamá to acquire América Móvil's Panama operations
- Actus Digital to show optimized OTA and OTT monitoring at NAB Amplify
- netplus.ch selects Agama for network monitoring and analytics
- FTTH deployment progressing at a rapid pace in Europe
- Ad Insertion Platform integrates Zixi for targeted ad delivery
- Città Telecom selects SmartLabs for OTT provision
- NAB Show 2021 cancelled as an in person event
- Whip Media partners with Simply.TV for TV metadata
- Record-breaking U.S. movie and TV viewership continued in 1H 2021
- NEXTGEN TV launched in Cincinnati, OH
- Accedo adds support for multiple DRMs to its Marketplace
- Amagi adds FAST channels to Rakuten TV line-up
- Telefónica securely signs Proteus STB software images with Fastcom
- ZEE5 harnesses customer data insights with CSG
- Over 50% of U.S. households now combine a Big 3 SVOD service with at least one other
- SeaChange powers streaming and adtech for Popcornflix app
- Vubiquity renews content licensing and processing deal with izzi
- Credersi selected to provide global training to RDK community