Digital TV News: Steven Walsh
BIA's Advertising Intelligence Platform integrates local TV data from comScore
May 30, 2018 – BIA Advisory Services has announced that it has integrated comScore’s local television audience measurement and ratings information into BIA ADVantage, a proprietary platform that delivers local market advertising intelligence.
News categories:
BIA Advisory Services, comScore, Tom Buono, Steven Walsh, Advertising, Big Data, Digital TV, USA
BIA/Kelsey and comScore partner on local market audience/ratings metrics
Apr 21, 2017 – BIA/Kelsey and comScore have announced a partnership that will integrate comScore’s local television audience measurement information with BIA/Kelsey’s local advertising spending data and forecasts.
News categories:
BIA/Kelsey, comScore, Rick Ducey, Steven Walsh, Advertising, Big Data, Digital TV, USA
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