Digital TV News: Tim Castelli

NBCUniversal and Instacart open up audience-based advertising for CPG brands
May 6, 2024 – NBCUniversal and Instacart are collaborating to enable advertisers to reach consumers through NBCUniversal's streaming content and measure the impact using ad exposure and purchase data.
News categories: NBCUniversal, Instacart, Alison Levin, Tim Castelli, Advertising, Big Data, Digital TV, Streaming, USA