Digital TV News: Tyler DeNicola
Roku brings Nielsen audience guarantees to its ad buying platform
Feb 1, 2022 – Roku (Nasdaq: ROKU) has launched Nielsen’s Digital Ad Ratings (DAR) audience guarantees on OneView, making OneView the first ad buying platform to enable Nielsen guarantees across TV streaming.
News categories:
Roku, Nielsen, Louqman Parampath, Tyler DeNicola, Advertising, Digital TV, Streaming, USA
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