Digital TV News: Varun Sharma
Comscore adds multi-platform CTV measurement for India
Jun 22, 2022 – Comscore (NASDAQ: SCOR) has added CTV measurement, including YouTube traffic sharing measurement, to its Video Metrix Multi-Platform product for India. Comscore now provides audience measurement across YouTube’s largest platforms.
News categories:
Comscore, Google, Joris Goossens, Varun Sharma, Advertising, Big Data, Digital TV, India, Streaming
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