Digital TV News: Viktor Zawadzki
MediaMath and TVSquared extend CTV attribution to EMEA
May 6, 2020 – TVSquared has announced that its partnership with MediaMath has expanded to include Europe and Asia. Advertisers can leverage real-time analytics to measure and optimize the performance of programmatic video ads served via connected TV (CTV).
News categories:
TVSquared, MediaMath, Calum Smeaton, Viktor Zawadzki, Advertising, Big Data, Europe, Middle-East, Streaming
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