16.7 million DTT receivers sold in Italy in 2009

Wednesday, February 10th, 2010 

The DGTVi publishes, in collaboration with GfK, a regular research report covering the development of the digital terrestrial market in Italy. The report covers set-top box (STB) and integrated digital television (IDTV) sales and household DTT penetration in Italy. The latest report is for the month of December 2009 with historical data back to February 2004.

Cumulative sales of integrated digital TVs (IDTVs) reached 11.6 million at the end of 2009, up by 6.7 million from the 4.9 million sold to the end of 2008.

Cumulative sales of set-top boxes (STBs) reached 17.3 million at the end of 2009, up by 10.0 million from the 7.3 million sold to the end of 2008.

Sales (2009):

                      January   February      March      April        May       June
                    ---------  ---------  ---------  ---------  ---------  ---------
STB                   171,427    144,747    149,528    205,458    625,167    942,006
 MHP (Subsidised)       2,323      3,990        573        760      8,275     10,707
 MHP (Unsubsidised)    62,029     68,641     80,489    128,358    117,336    145,789
 Zapper               107,075     72,116     68,465     76,340    499,557    785,510
IDTV                  488,917    384,307    361,659    332,619    455,716    422,235
Total                 660,344    529,054    511,186    538,077  1,080,884  1,364,241

                         July     August  September    October   November   December
                    ---------  ---------  ---------  ---------  ---------  ---------
STB                   553,183    519,912  1,121,843  1,884,897  1,843,070  1,798,008
 MHP (Subsidised)       3,517      1,626      8,513     20,073     11,364     10,434
 MHP (Unsubsidised)   117,222    185,642    265,273    326,101    289,409    332,146
 Zapper               432,444    332,644    848,057  1,538,723  1,542,297  1,455,428
IDTV                  504,932    440,178    611,598    818,392    782,062  1,089,429
Total               1,058,115    960,090  1,733,441  2,703,289  2,625,132  2,887,437

More: December 2009 Report (2.47MB); Methodology (148kB)