Darsh Digital Selects NDS for Digital Cable TV Platform in IndiaTuesday, October 18th, 2011
Darsh Digital selects NDS technologies to enable transition to digital; NDS to provide end-to-end solution including set-top box software, electronic programme guide, interactive solutions and content protection
NEW DELHI — NDS Group today announced that Darsh Digital Pvt. Ltd., an independent cable operator in India, has selected an end-to-end suite of technologies from NDS to enable the launch of their digital pay-TV service. Headquartered in Patna, Bihar with an existing base of analogue subscribers, the new service from Darsh Digital will provide enhanced functionality and value-added content for subscribers.
Enabled by NDS’ MediaHighway® set-top box software, and secured by VideoGuard® conditional access (CAS), the new platform will incorporate an advanced electronic programme guide (EPG), designed by NDS, alongside interactive functionality such as games and services to compliment the content offering which will include more than 200 channels currently carried on the Darsh analogue platform.
Commenting on the announcement, Sushil Kumar, Director, Darsh Digital Network said “Launching a digital platform provides great opportunity for us to differentiate our offering with additional content, games and interactivity.” He added “With the future proof nature of our solution from NDS we are able to add new functionality and services to our platform as subscriber demand dictates.”
Jayant Changrani, Country Head and General Manager, NDS India added “In a rapidly growing market Darsh Digital is positioning itself with a solution that addresses the needs of its subscribers, both existing and new.” He continued, “We are proud to be Darsh Digital’s provider of choice and look forward to supporting it through developments to its service.”
NDS will continue to work closely with Darsh Digital to deliver a raft of affordable, innovative solutions and services to its growing subscriber base.