Macrovision's Connected Platform to Support Tru2way™Wednesday, April 1st, 2009
Digital TV and Set-top Box Manufacturers Can More Easily Deploy Whole Home Access to Recorded Digital Media
WASHINGTON, D.C. — Macrovision Solutions Corporation (NASDAQ: MVSN), a digital entertainment technology leader, today at The 2009 Cable Show announced its Connected Platform solution’s support of tru2way technology, the cable industry’s platform for enabling interactive video and content services capabilities in digital TV devices. By deploying the new Connected Platform solution, consumer electronics (CE) manufacturers of set-top boxes and TVs now have the ability to develop tru2way-ready multi-room digital video recorder (DVR) devices that can share recorded television content as well as personal and premium digital content throughout the home.
Today’s consumer has access to a nearly infinite source of available digital entertainment content but once acquired, this content often stays locked in to a single device. The new Connected Platform solution enables manufacturers to provide consumers with whole home access to DVR-recorded content as well as music, video, photos and Internet content from a variety of locations and DLNA-, UPnP- and DTCP-IP-compliant devices via a home data network.
“In response to consumer demand for sophisticated home networking functionality, service providers continue to develop robust multi-room DVR strategies to build and reinforce their subscriber base,” said Kurt Scherf, vice president, principal analyst, Parks Associates. “We recently collected data among U.S. broadband households and of those surveyed, 43% find multi-room DVR features appealing, and 16% are willing to pay extra to receive this feature.”
“Consumers want an advanced digital home lifestyle that offers true interoperability and maximizes the investments that they have made in their CE products,” said Corey Ferengul, executive vice president of product management and marketing at Macrovision. “By integrating tru2way technology into our Connected Platform, we have incorporated an important industry standard in our solution, enabling digital TV and set top box manufacturers to bring an even more open and seamless experience into their products.”
Multi-room DVR functionality is a value-added service that can increase subscribership for service providers. In addition, the new Connected Platform solution changes the landscape of the cable market by giving operators and service providers more choice on how to implement content sharing capabilities in their infrastructure. Manufacturers also now have the ability to better target the cable industry by deploying advanced features based on the tru2way specification.
Macrovision’s Connected Platform includes a complete package of standards-based development tools and reference designs, designed to save manufacturers time and money. Providing a rich, graphical user interface, the solution provides manufacturers with the ability to develop digital TVs, set-top boxes and DVRs that intuitively manage consumers’ recorded, personal and premium content.
At the show today (Macrovision booth #1605), Macrovision also announced its new Passport tru2way solution, a fully integrated interactive program guide (IPG) for tru2way enabled devices and the availability of multi-room DVR capabilities for its industry-leading Passport Echo 3.5 and i-Guide A28 IPGs.
The Connected Platform solution with tru2way support is planned for availability in Q2 2009 in the North America market.