Digital TV News: Rob Hazan
IAB Tech Lab announces ads.cert 2.0 authentication protocols
Sep 30, 2021 – IAB Tech Lab has announced ads.cert 2.0, a standard introduced to enhance security in the digital advertising ecosystem. In particular, the protocols secure buying and selling of programmatic CTV ad inventory.
News categories:
IAB Tech Lab, Amit Shetty, Rob Hazan, Advertising, Content Protection, Digital TV, Streaming, USA
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