Digital TV News: Seth Walters

Roku introduces Audience Marketplace for OTT ad sellers and buyers
Jun 27, 2018 – Roku (NASDAQ: ROKU) has introduced Audience Marketplace, a new way advertising buyers and sellers can more effectively target audiences on the Roku platform in the U.S. Audience Marketplace uses Roku’s first-party data and proprietary ad technology.
News categories: Roku, Seth Walters, Larry Allen, Garrett Winkler, Advertising, Big Data, Digital TV, OTT, Set Top Box, USA

Innovid segments connected TV audiences with Nielsen Catalina Solutions
Jun 16, 2017 – Innovid has launched the first-ever technology solution for marketers to dynamically customize connected TV and over-the-top (OTT) ads based on purchase-based CPG audience segments from Nielsen Catalina Solutions (NCS).
News categories: Innovid, Nielsen Catalina Solutions, GroupM, Tal Chalozin, Carl Spaulding, Seth Walters, Advertising, Big Data, Digital TV, OTT, USA

Ooyala providing Ad-Tech for Vudu Movies on Us
Oct 26, 2016 – Ooyala has announced that it is powering the new advertising (AVOD) service, Vudu Movies on Us, from Vudu, Walmart’s subscription-free video streaming service. Through Ooyala, advertisers are able to access Vudu’s millions of customers.
News categories: Ooyala, Vudu, GroupM, Scott Braley, Scott Blanksteen, Seth Walters, Content Distribution, OTT, USA