Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

TVision Insights unveils Quarterly Attention Report for TV and OTT
Mar 21, 2017 – TVision Insights has released its inaugural Quarterly Attention Report. The report showcases U.S. TV and OTT attention data across demographics, commercials, and programming, covering October 1 – December 31 2016.
News categories: TVision Insights, Pre-Meditated Media, Dan Schiffman, Gerard Broussard, Advertising, Digital TV, Market Research, Streaming, USA

Investment in original content paying off for Netflix and Amazon
Mar 20, 2017 – 451 Research has revealed the latest trends in consumer use of streaming services in its quarterly Voice of the Connected User Landscape (VoCUL) survey. Key findings include the increasing popularity of original content and a growing trend of paying for multiple video services.
News categories: 451 Research, Andy Golub, Canada, Digital TV, Market Research, Set Top Box, Streaming, USA

Mexico defies Latin America’s pay TV torpor
Mar 20, 2017 – Mexico overtook Brazil in 2016 to become Latin America’s largest pay TV market, despite Brazil having twice as many TV households, according to a report from Digital TV Research.
News categories: Digital TV Research, Simon Murray, Digital TV, Latin America, Market Research, Subscribers

Augmented and VR headset market to reaching 99.4 million units in 2021
Mar 16, 2017 – New device launches, an expanding array of content for both consumer and enterprise users, and lower price points will propel the worldwide augmented and virtual reality headset device market at a breakneck pace, according to IDC.
News categories: International Data Corporation, Ramon Llamas, Jitesh Ubrani, Digital TV, Market Research, Metaverse, Worldwide

Current VR experiences lack context required for real engagement
Mar 16, 2017 – While the VR market is poised for tremendous growth over the next several years, a recent study from Strategy Analytics has found that current VR experiences lack the context required for real engagement with the medium.
News categories: Strategy Analytics, Mathew Alton, Chris Schreiner, Digital TV, Market Research, Metaverse, Worldwide

Top U.S. pay TV providers lost ~795,000 subscribers in 2016
Mar 16, 2017 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the US lost about 795,000 net video subscribers in 2016, compared to a pro forma loss of about 445,000 subscribers in 2015.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, Subscribers, USA

Cord-cutting in Canada reaches record level in 2016
Mar 15, 2017 – Canada’s publicly traded television service providers as a whole continued to lose a record number of TV subscribers in 2016 but the trends shifted as the cable companies lost considerably fewer subscribers and the IPTV providers saw subscriber growth slow significantly.
News categories: Boon Dog Professional Services, Mario Mota, Cable TV, Canada, Digital TV, IPTV, Market Research, Satellite, Subscribers

Africa Pay TV revenue to reach $6 billion in 2021
Mar 13, 2017 – According to the latest data from Dataxis for the year ending 2016, Africa Pay TV subscribers stood at approximately 18.7 million representing an increase of approximately 2 million subscribers compared to the previous year.
News categories: Dataxis, Pascal Orhan, Africa, Cable TV, Digital TV, IPTV, Market Research, Satellite, Subscribers, Terrestrial

Kagan releases 4th quarter U.S. multichannel subscriber report
Mar 10, 2017 – Cord cutting accelerated in the fourth quarter 2016 according to Kagan. Kagan estimates the combined cable, DBS and telco sectors lost 460,000 video customers during the period, bringing the overall 2016 decline to a record 1.8 million.
News categories: Kagan, Cable TV, Digital TV, IPTV, Market Research, Satellite, Subscribers, USA