Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Amazon Prime Video penetration at 45% in the U.S.
Apr 7, 2022 – Research from Parks Associates reveals that as of Q3 2021, Amazon Prime Video’s subscriber penetration rate is at 45% of U.S. internet households. In the first quarter of 2021, 77.3 million U.S. households were members of Amazon Prime.
News categories: Parks Associates, Eric Sorensen, Digital TV, Market Research, Streaming, USA

Nielsen releases inaugural State of Play report
Apr 6, 2022 – Nielsen (NYSE: NLSN) has released its inaugural State of Play report. Overall, Americans increased their average weekly time streaming video by 18%, with a Y-o-Y increase from 143.2 billions streamed minutes to 169.4 between Feb. 2021 and Feb. 2022.
News categories: Nielsen, Brian Fuhrer, Digital TV, Market Research, Streaming, USA

SES increases reach to 366 million TV homes worldwide
Apr 5, 2022 – SES has announced the results of its annual Satellite Monitor market research. SES now delivers almost 8,400 TV channels to a total of 366 million TV homes worldwide, an increase of five million homes over the previous year.
News categories: SES S.A, Deepak Mathur, Digital TV, Market Research, Satellite, Worldwide

High acceptance of connected TV in the DACH region
Apr 4, 2022 – According to the 5th Goldbach Advanced TV Study, Connected TV has high awareness and use in all age groups. Above all, the younger target group of 16- to 49-year-olds uses Connected TV at over 70%.
News categories: Goldbach, Stefan Wagner, Mario Neumann, Austria, Digital TV, Germany, Market Research, Switzerland

Russian-Ukrainian war and inflation impacting TV, LCD monitor, notebook markets
Apr 1, 2022 – According to TrendForce, the uncertainty of current global political and economic circumstances has upset demand for major display applications including TVs, LCD monitors, and notebooks, creating pressure to correct 1H22 expectations.
News categories: TrendForce, Digital TV, Market Research, Smart TV, Worldwide

DD Free Dish now reaches more than 43 million households
Mar 31, 2022 – With improved auction processes leading to more and better quality channels, between 2017 and 2022 the free DTH service from Doordarshan achieved growth of almost 100% from 22 million in 2017 to 43 million in 2022.
News categories: DD Free Dish, Digital TV, India, Satellite, Subscribers

32 million U.S. households are OTT video 'service hoppers'
Mar 31, 2022 – Parks Associates reseaarch has found that 36% of OTT subscribers, roughly 32 million U.S. households, are 'service hoppers', OTT subscribers who switched between services and resubscribed multiple times in the previous twelve months.
News categories: Parks Associates, Elizabeth Parks, Digital TV, Market Research, Streaming, USA

33% of U.S. Netflix subscribers share the service
Mar 29, 2022 – Research from Leichtman Research Group (LRG) has found that 83% of U.S. households have at least one streaming video service from fifteen top DTC and SVOD services; including 67% of all households with Netflix.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Streaming, USA

FAST continues to gain consumer appeal
Mar 30, 2022 – Amagi has released the third edition of its industry report, revealing that FAST performance is accelerating across the globe, driven by subscription fatigue and consumers’ growing demand for linear viewing experiences.
News categories: Amagi, Srinivasan KA, Advertising, Digital TV, Market Research, Streaming, Worldwide