Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Beachfront, Beeswax adopt LiveRamp IdentityLink bidding for CTV
Feb 25, 2020 – Beachfront and Beeswax have announced that they have become first to adopt and enable LiveRamp (NYSE: RAMP) IdentityLink, a people-based, privacy-first identifier for connected TV, display, and mobile campaigns.
News categories: LiveRamp, Beachfront, Beeswax, Travis Clinger, Daniel Church, Ari Paparo, Advertising, Big Data, Digital TV, Streaming, USA

HbbTV Association releases Targeted Advertising Specification
Feb 24, 2020 – The HbbTV Association has announced the release of the HbbTV specification for targeted advertising (HbbTV-TA). The move will set a standard for broadcasters and the advertising industry to create new business models and generate new revenue sources.
News categories: HbbTV Association, Vincent Grivet, Advertising, Digital TV, Europe, Set Top Box, Smart TV, UX, Worldwide

Comscore announces renewal with CBS TV stations
Feb 20, 2020 – Comscore (Nasdaq: SCOR) has announced a multi-year partnership with all 27 CBS Local Television Stations. Under the agreement, the stations will be continuing their use of Comscore local television and advanced automotive and political currencies.
News categories: Comscore, CBS, Advertising, Big Data, USA

TVSquared releases pan-European TV advertising performance analysis
Feb 20, 2020 – TVSquared has released the findings of its pan-European TV advertising performance analysis. Looking at data across 12 European countries, TVSquared uncovered the most commonly measured KPIs and the highest and lowest performing days, dayparts and creative lengths.
News categories: TVSquared, Mark Hudson, Advertising, Digital TV, Europe, Market Research

Imagine Communications agrees ad insertion deal with the NCTC
Feb 19, 2020 – Imagine Communications has made an agreement with the NCTC to power AdKey, a cloud-based, platform-agnostic service that supports ad insertion on IP-based video streams. Initial deployments are expected by Q3 with trials beginning in the coming months.
News categories: Imagine Communications, NCTC, Chris Gordon, Rich Fickle, Advertising, Cable TV, Digital TV, USA

Kantar to measure TV audiences for MINTIC in Colombia
Feb 18, 2020 – Kantar has announced an agreement with the Ministry of Information Technology and Communications of Colombia (MINTIC) to measure digital audiences of eight regional TV channels: Señal Colombia, Canal Trece, Canal Capital, Teleantioquia, Telecafé, Telecaribe, Telepacífico and Canal TRO.
News categories: Kantar, MINTIC, Carolina Ibargüen, Ivan Antonio Mantilla Gaviria, Advertising, Big Data, Colombia, Digital TV

605 launches 605 PLATF0RM measurement and analytics for TV
Feb 5, 2020 – 605 has announced the launch of 605 PLATF0RM. 605 PLATF0RM is a web-based application that enables advanced measurement and analysis of TV programs and advertisements across linear, over-the-air, DVR and set-top box VOD.
News categories: 605, Noah Levine, Kim Kelleher, Keith Kazerman, Advertising, Big Data, Digital TV, USA

$1.95 billion in advertising revenue for Australian TV in 1H FY2020
Feb 5, 2020 – ThinkTV has announced total TV advertising revenue figures for Australia for the 12 and six months to December 31, 2019. For the first half of FY2020, the market recorded combined revenue of $1.95 billion, down 5.9% compared to the same period the year prior.
News categories: ThinkTV, Kim Portrate, Advertising, Australia, Digital TV, Market Research

TVSquared launches attribution solution for linear and digital
Feb 4, 2020 – TVSquared has launched a platform to power always-on attribution across all forms of video advertising, proving which media and creative placements are driving sales, conversions and business outcomes, and joining the dots between linear and digital TV advertising.
News categories: TVSquared, Jo Kinsella, Advertising, Big Data, Digital TV, Worldwide