Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Canoe adds Frontier to its dynamic ad insertion platform
Oct 28, 2019 – Canoe Ventures has added Frontier Communications (NASDAQ: FTR) to its footprint of VOD-DAI enabled television distributors. Frontier joins Charter (NASDAQ:CHTR), Comcast (NASDAQ: CMCSA) and Cox as the fourth MVPD to utilize Canoe’s Service Assurance platform.
News categories: Canoe, Frontier Communications, Joel Hassell, Marcien Jenckes, James Frogameni, Advertising, Big Data, Cable TV, Digital TV, USA

TVEkstra and ICAREUS power Addressable TV advertising in Turkey
Oct 24, 2019 – Icareus and TVEkstra have agreed with Turkuvaz Media, Ciner Media Group and TV8 channels to offer addressable TV advertising formats to advertisers on all their main channels. The formats are available to over 3 million unique HbbTV enabled Smart TVs.
News categories: ICAREUS, TVEkstra, Turkuvaz Media, Ciner Media, TV8, Mikko Karppinen, Merve Eraslanoğlu, Advertising, Digital TV, HbbTV, Smart TV, Turkey

VAUNET forecast for the German media market in 2019
Oct 23, 2019 – For the first time, audiovisual media in Germany will, according to VAUNET, realise a turnover of more than €13 billion in 2019. VAUNET is forecasting revenue growth of 4.7% or €579 million for the full year to reach a total of €13.02 billion.
News categories: VAUNET, Hans Demmel, Frank Giersberg, Advertising, Digital TV, Germany, Market Research

Roku to acquire dataxu
Oct 22, 2019 – Roku (NASDAQ: ROKU) has announced that it has entered into an agreement to purchase dataxu. dataxu provides marketers with an automated bidding and self-serve software solution to manage ad campaigns programmatically across digital platforms.
News categories: Roku, dataxu, Anthony Wood, Advertising, Big Data, Digital TV, MandA, Streaming, USA, Worldwide

Comscore to provide measurement for Premion's CTV/OTT ad platform
Oct 21, 2019 – Comscore (Nasdaq: SCOR) has announced that it is to be the the measurement provider for the OTT offering from Premion (NYSE: TGNA). Premion is a CTV/OTT advertising platform enabling local, regional and national advertisers to reach audiences via video programming.
News categories: Comscore, Premion, Steve Walsh, Jim Wilson, Advertising, Big Data, Digital TV, Streaming, USA

egta and The Global TV Group define ad measurement standards
Oct 21, 2019 – egta, supported by The Global TV Group, has released a TV Charter defining television companies’ commitment towards the responsible and transparent measurement of advertising in the TV/video ecosystem.
News categories: egta, The Global TV Group, Malin Häger, Jamie West, Lindsey Clay, Advertising, Big Data, Digital TV, Worldwide

Xandr adds Clypd to its portfolio of products and services
Oct 18, 2019 – Xandr has added clypd to its portfolio of products and services. As part of the Xandr family, clypd will accelerate converged buying and selling across addressable TV, data-driven linear TV, mobile, and OTT channels on streaming video services.
News categories: Xandr, clypd, Advertising, Big Data, Cable TV, Digital TV, MandA, Streaming, USA

Amobee launches fraud-free guarantee for Connected TV inventory
Oct 15, 2019 – Amobee has announced an extension of its partnership with DoubleVerify to expand its fraud prevention solution to include connected TV inventory. The updated protection uses an early detection system to prevent fraud from reaching the Amobee platform.
News categories: Amobee, DoubleVerify, Bryan Everett, Steven Woolway, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

Advanced TV solutions are changing local market advertising
Oct 10, 2019 – FreeWheel (Nasdaq: CMCSA) has announced results from a survey of its Strata platform users — most of whom are specialists in local media planning and buying. These agencies are looking at data-driven and advanced TV solutions to help clients reach their customers in new ways.
News categories: FreeWheel, Joy Baer, Advertising, Digital TV, Market Research, USA