Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

FreeWheel releases Q2 2018 Video Monetization Report
Sep 20, 2018 – FreeWheel has released its Q2 2018 Video Monetization Report (VMR), which tracks marketplace trends on premium video consumption and advertising across Set-Top Box Video on Demand (STB VOD), Over-the-Top (OTT), Desktop, Smartphone and Tablets.
News categories: FreeWheel, David Clark, Advertising, Digital TV, Market Research, USA

dataxu debuts TotalTV for Advertisers, spanning linear, connected and addressable TV
Sep 20, 2018 – dataxu has announced TotalTV for Advertisers. TotalTV includes a unified planner for TV that creates buying plans to reach de-duplicated audiences among more than 120 million households, whether viewers are watching linear TV or streaming through any OTT device.
News categories: dataxu, Sorenson Media, Sandro Catanzaro, James Shears, Sarah Wilson, Advertising, Digital TV, USA, Worldwide

DISH enlists Nielsen to power advanced advertising across Sling TV
Sep 20, 2018 – Nielsen has announced that DISH Media Sales has selected Nielsen to provide digital measurement on Sling TV and data segments for addressable advertising across both DISH TV and Sling TV inventory. Marketers will now be able to use Digital Ad Ratings to evaluate delivery to target demographics on Sling TV using audience measurement metrics.
News categories: Nielsen, DISH Media Sales, Amanda Tarpey, Kemal Bokhari, Advertising, Big Data, Digital TV, Streaming, USA

Ad-Tech market still highly fragmented despite intense M&A activity
Sep 18, 2018 – In spite of ongoing intense mergers and acquisitions activity, the advertising software market is still highly fragmented. According to IDC, the top 15 vendors represented less than 40% of the overall market in 2017.
News categories: IDC, Karsten Weide, Advertising, Market Research, Worldwide

MediaKind Personalization Suite manages advertising and content distribution rights
Sep 15, 2018 – MediaKind has launched its MediaKind Personalization Suite. The suite includes a newly launched placement and content distribution rights application - pre-integrated with MediaKind's dynamic ad insertion, encoding & packaging, storage and delivery capabilities.
News categories: MediaKind, Boris Felts, Advertising, Content Distribution, Digital TV, IBCShow, Worldwide

Viaccess-Orca and SoftAtHome show end-to-end Addressable TV solution
Sep 14, 2018 – At IBC, Viaccess-Orca and SoftAtHome will jointly demonstrate an end-to-end solution for addressable TV, with their partner Viznet. The pre-integrated solution enables Dynamic Ad Insertion (DAI) on STBs for linear multicast and on-demand TV.
News categories: SoftAtHome, Viaccess-Orca, Viznet, David Souhami, Alain Nochimowski, Stephane Bismuth, Advertising, Digital TV, IBCShow, Middleware, Set Top Box, Worldwide

Streaming Video Alliance publishes documents on ad delivery for OTT and 360°/VR
Sep 14, 2018 – The Streaming Video Alliance has announced the availability of two newly approved documents. The documents cover advertisement delivery across OTT and the current state of 360-degree video and best practices
News categories: Streaming Video Alliance, Jason Thibeault, Mourad Kioumgi, Brian Stevenson, Ori Finkelman, Eric Klein, Advertising, Digital TV, IBCShow, Metaverse, Streaming, Worldwide

Viaccess-Orca and SoftAtHome demonstrate end-to-end Addressable TV
Sep 14, 2018 – At IBC2018, Viaccess-Orca (VO) and SoftAtHome will demonstrate a solution for addressable TV with Viznet. The combined solution enables household targeting, including Dynamic Ad Insertion on STBs for linear multicast and on-demand TV.
News categories: Viaccess-Orca, SoftAtHome, Viznet, Alain Nochimowski, David Souhami, Stephane Bismuth, Advertising, Digital TV, IBCShow, Middleware, Set Top Box, Worldwide

Crystal integrates APIs with AWS Elemental to enable ad insertion
Sep 13, 2018 – Crystal has announced API integration between Crystal Connect and AWS Elemental Live and AWS Elemental MediaTailor. The solution enables the insertion of ads into a broadcast stream which does not contain any commercial break markers.
News categories: Crystal, AWS Elemental, Roger Franklin, Advertising, Content Distribution, Digital TV, IBCShow, Worldwide