Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Roku introduces Audience Marketplace for OTT ad sellers and buyers
Jun 27, 2018 – Roku (NASDAQ: ROKU) has introduced Audience Marketplace, a new way advertising buyers and sellers can more effectively target audiences on the Roku platform in the U.S. Audience Marketplace uses Roku’s first-party data and proprietary ad technology.
News categories: Roku, Seth Walters, Larry Allen, Garrett Winkler, Advertising, Big Data, Digital TV, Set Top Box, Streaming, USA

AT&T to acquire AppNexus
Jun 25, 2018 – AT&T has announced that it has entered into a definitive agreement to acquire AppNexus. AppNexus will become a part of AT&T advertising & analytics. AppNexus operates a global advertising marketplace and provides enterprise products for digital advertising.
News categories: AT&T, AppNexus, Brian Lesser, Brian O’Kelley, Advertising, Big Data, MandA, USA, Worldwide

Nielsen and FreeWheel partner on OTT and STB VOD measurement
Jun 19, 2018 – Nielsen (NYSE: NLSN) and FreeWheel (Nasdaq: CMCSA) have announced plans to expand measurement to OTT and STB VOD inventory. The efforts are intended to allow advertisers to take advantage of additional impressions and expanding overall TV ecosystem market liquidity.
News categories: Nielsen, Comcast, Megan Clarken, Marcien Jenckes, Advertising, Big Data, Digital TV, Set Top Box, Streaming, USA

BrightLine enables inclusion of voice assistant prompts in OTT ads
Jun 18, 2018 – BrightLine is adding voice activation to its enhanced OTT ad platform, InCast. BrightLine’s ad platform can detect which voice assistant a TV utilizes, and dynamically incorporate suitable commands into ads.
News categories: BrightLine, Robert Aksman, Jacqueline Corbelli, Advertising, Digital TV, Smart Home, Streaming, USA

Tru Optik releases measurement and validation service for targeted OTT advertising
Jun 18, 2018 – Tru Optik has announced the release of its Cross-Screen Audience Validation (CAV) service which provides de-duplicated household-level reach and frequency, device authentication, and advanced audience validation for OTT and CTV campaigns.
News categories: Tru Optik, Andre Swanston, David Wiesenfeld, Kevin Dean, Advertising, Big Data, Digital TV, USA

Sony Crackle selects Nielsen for addressable advertising
Jun 14, 2018 – Nielsen (NYSE: NLSN) has announced that Sony Crackle has selected Nielsen Marketing Cloud to power its addressable advertising capabilities across all devices and platforms including mobile devices, connected TVs, streaming boxes and gaming consoles.
News categories: Nielsen, Sony Pictures Television, Sony Crackle, Damian Garbaccio, Rene Santaella, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

adsquare audience platform enriched with PeerLogix OTT viewing data
Jun 13, 2018 – PeerLogix (OTCQB:LOGX) and adsquare have announced the launch of a joint OTT Media Planning initiative enabling marketers to reach, target and measure advertisements at households streaming OTT TV shows and movies.
News categories: PeerLogix, adsquare, Ray Colwell, Ted Smith, Advertising, Big Data, Streaming, USA

Connected TV emerges as advertising's fastest-growing video segment
Jun 7, 2018 – Marketers plan to dramatically increase their budget commitments to Connected Television (CTV). In fact, 78% of marketers surveyed plan to buy ad inventory on streaming TV within the next 12 months, according to the latest SteelHouse survey.
News categories: SteelHouse, David U. Simon, Advertising, Digital TV, Market Research, Streaming, USA

UK entertainment & media sector to grow by £8bn over the next 4 years
Jun 6, 2018 – The UK Entertainment and Media sector will be worth £76bn by 2022, according to PwC. Overall, the market will grow by £8bn over the next four years, making the UK the second largest market in Europe, the Middle East and Africa (EMEA), after Germany.
News categories: PwC, Mark Maitland, Advertising, Digital TV, Market Research, Metaverse, Mobile, Streaming, UK