Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Edgeware enables server-side dynamic ad insertion for Android devices
Mar 26, 2018 – Edgeware has announced Ad Enabler. The product makes Edgeware’s ad insertion solution one of the first to support live OTT ad insertion on the MPEG-DASH standard – the native format for Android devices.
News categories: Edgeware, Yospace, Johan Bolin, Simon Kenyon, Advertising, Digital TV, NABShow, Streaming, Worldwide

SpotX granted certification renewal by the Trustworthy Accountability Group
Mar 22, 2018 – SpotX has announced that it has been granted certification renewal by the Trustworthy Accountability Group (TAG) for all official seals including the Certified Against Fraud Seal, Certified Against Malware Seal, the Certified Against Piracy Seal, and the Certified Inventory Quality Guidelines (IQG) Seal.
News categories: SpotX, Trustworthy Accountability Group, J. Allen Dove, Mike Zaneis, Advertising, USA

Turner consolidates international digital advertising activity
Mar 16, 2018 – Turner International is for the first time providing advertisers with a single way to activate a full suite of global, regional and local campaigns that connect with fans across Turner’s digital properties spanning over 200 countries.
News categories: Turner International, Rani Raad, Advertising, Worldwide

Akamai enables Dynamic Ad Insertion in live cricket on SonyLIV
Mar 15, 2018 – Akamai (NASDAQ: AKAM) has announced that SonyLIV provided multi-screen engagement to users on all devices, using Akamai's Dynamic Ad Insertion capabilities during the India-South Africa cricket series held over January and February 2018.
News categories: Akamai, Sony Pictures Network, SonyLIV, Sidharth Pisharoti, Uday Sodhi, Advertising, Digital TV, India, Streaming

SpotX matches media buyers to Pluto TV’s OTT TV service
Mar 15, 2018 – SpotX has extended their strategic partnership with Pluto TV, a free OTT TV service in America. As part of the collaboration, SpotX will match media buyers to Pluto TV’s premium inventory and power the programmatic monetization of Pluto TV’s OTT content.
News categories: SpotX, Pluto TV, Mike Shehan, Ilya Pozin, Advertising, Digital TV, Streaming, USA

Marketing Evolution adds Smart TV data from Inscape
Mar 14, 2018 – Marketing Evolution has announced a partnership with Inscape. The partnership combines Marketing Evolution’s person-centric insights with Inscape’s TV viewing data, to measure results and optimize media plans across all channels in near real time.
News categories: Marketing Evolution, Inscape, Rex Briggs, Greg Hampton, Advertising, Big Data, Digital TV, Smart TV, USA

BARC India partners with Airtel Digital TV for Return Path Data
Mar 7, 2018 – BARC India has tied up with Airtel Digital TV to include its subscriber homes in the BARC India Return Path Data (RPD) Panel. This partnership will provide fillip to BARC India’s plan of scaling up panel homes to multiples of the mandated 50,000.
News categories: BARC India, Airtel, Romil Ramgarhia, Sunil Taldar, Advertising, Big Data, Digital TV, India, Satellite, Set Top Box

Nielsen launches audience-based forecasting for linear TV
Mar 6, 2018 – Nielsen (NYSE: NLSN) has announced the launch of its Advanced Audience Forecasting tool that will provide clients with forecasts of TV audiences defined by advanced audience segments, which have been gaining traction in the marketplace.
News categories: Nielsen, Kelly Abcarian, Keith Kazerman, Advertising, Big Data, Digital TV, USA, Worldwide

TVSquared and LiveRamp provide audience-level insights into TV ad performance
Mar 6, 2018 – TVSquared has partnered with LiveRamp (NASDAQ: ACXM) for audience-driven TV attribution. With audience-level insights into TV performance, advertisers can now understand who is responding to TV advertising and optimize spend for target audiences.
News categories: TVSquared, LiveRamp, Kevin O’Reilly, Allison Metcalfe, Advertising, Big Data, Digital TV, Worldwide