Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Nielsen includes Hulu and YouTube TV in TV ratings
Jul 25, 2017 – Eligible TV viewing from Hulu and YouTube TV is now measured and reported through Nielsen’s Digital in TV Ratings and contributes directly to C3/C7 currency, Nielsen has announced.
News categories: Nielsen, Megan Clarken, Heather Moosnick, Cindy Davis, Wanda Young, Advertising, Big Data, Digital TV, Market Research, Streaming, USA

605 establishes strategic data partnership with Charter Communications
Jul 25, 2017 – 605 has announced that it has established a strategic data partnership with Charter Communications (Nasdaq:CHTR) designed to fuel the growth of census-based TV measurement and analytics while fully protecting customer privacy.
News categories: 605, Charter Communications, Kristin Dolan, David L. Kline, James Blackley, James L. Dolan, Advertising, Big Data, Cable TV, Digital TV, USA

comScore demographics available through the Tru Optik OTT Marketing Cloud
Jul 24, 2017 – Tru Optik and comScore have announced a collaboration to improve in-target performance for OTT advertisers and publishers. Clients can now use comScore demographics to inform campaign activation through the Tru Optik OTT Marketing Cloud.
News categories: Tru Optik, comScore, David Wiesenfeld, Dan Hess, Advertising, Big Data, Digital TV, Streaming, USA

Sky Deutschland chooses Yospace dynamic ad insertion for Sky Go
Jul 21, 2017 – Sky Deutschland has chosen Yospace’s dynamic ad insertion platform to monetise live channels on Sky Go. The system allows addressable advertising to be served across Sky Deutschland’s suite of live sports coverage.
News categories: Yospace, Sky Deutschland, Tim Sewell, Boris Haug, Advertising, Digital TV, Germany, TV Everywhere

Cadent enhances its addressable TV solution and core system
Jul 19, 2017 – Cadent has announced that its technology arm has made extensive enhancements to its addressable TV solution and core system. Cadent’s addressable TV solution allows the pay-TV industry to go toe-to-toe with digital’s reporting and analytics.
News categories: Cadent, Stephanie Mitchko-Beale, Les Carter, Advertising, Digital TV, USA

U.S. TV's 2017-18 upfront ad sales up 5.9% Y-o-Y
Jul 18, 2017 – Media Dynamics has released estimates for US TV’s primetime upfront ad revenue for the 2017-18 season. Also included in the totals are a relatively small but growing number of 'advanced targeting' buys, mostly on cable channels.
News categories: Media Dynamics, Ed Papazian, Advertising, Big Data, Cable TV, Digital TV, Market Research, USA

Tru Optik and Lotame partner on connected TV audience targeting
Jul 18, 2017 – Tru Optik has announced a global partnership with Lotame. Through the partnership, advertisers and publishers can access Lotame’s global, first-party data and audience segments through Tru Optik’s OTT Marketing Cloud.
News categories: Lotame, Tru Optik, Ryan Reed, Andre Swanston, Advertising, Big Data, Digital TV, Streaming, Worldwide

TVPlayer selects SpotX as video ad serving platform
Jul 17, 2017 – SpotX has been appointed as the ad serving infrastructure for TVPlayer across all their inventory, including connected TV, desktop and smartphones. Advertisers and their agencies can now target TVPlayer’s one million-strong UK audience using data-driven buying.
News categories: SpotX, TVPlayer, Leon Siotis, Rob Hodgkinson, Advertising, Big Data, Digital TV, Streaming, UK

Kantar Media adds programmatic ad data to its media intelligence
Jul 13, 2017 – Kantar Media has announced the expansion of its cross-platform ad intelligence capabilities with the availability of programmatic advertising data. The data includes digital ads monitored on display, mobile and online video platforms.
News categories: Kantar Media, Manish Bhatia, Advertising, Big Data, Digital TV, Market Research, Mobile, USA